By Stuart Crainer, Bruce Tulgan, Watts Wacker
A Freethinker’s A-Z of the recent global of commercial… together with… Absolut Adobe Barbie balanced scorecard Bloomberg Byrne Cap Gemini co-opetition company universities facts warehousing Demos Drudge dumbing down Dyson Eisner quickly corporation Frit? Gateway 2000 worldwide enterprise community Grove Kleiner LG marketspace Meyer Milken New Pig strength SantaFeInstitute Saturn clever playing cards Starbucks storytelling Wal-Mart xybernaut Zander…
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Additional resources for A Freethinker's A-Z of the New World Business
Selling is believing. SEE: SOURCES: 33 ABSOLUT; BRANDING CONSULTING FIRMS; VIRGIN Fast Company, August-September 1997; Entrepreneur, April 1997 brands Branson, Richard Richard Branson (born 1950) wears colorful jumpers and dropped out of school aged 16. He sports a beard and is good fun. He likes highjinks and japery: flying around the world in a balloon (failed), posing naked with a book covering his genitalia (unnecessary) and PR stunts of any type (collecting litter for Margaret Thatcher and many other similar offences — including Mike Oldfield’s execrable Tubular Bells).
He returned to CERN in 1984 and developed the idea of running hypertext across the Internet. He went on to develop browsers and protocols. In 1992 the Internet exploded. Berners-Lee probably deserves to be a multi-billionaire. Instead, he is talking up the next stage in the Internet’s development — the transformation from the bewildering mass now in operation to a smooth running, accessible, reliable tool. SEE: MORE INFO: SOURCES: THE INTERNET Tim Berners-Lee, Weaving the Web, 1999 The Observer, 19 April 1998 Bertelsmann Long-established, low profile and traditional, the German company Bertelsmann is perhaps the most surprising participant in the contemporary media bonanza.
Through his company, the Virgin Group, he has created a unique business phenomenon. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. The distinctive red and white Virgin logo, it seems, is as elastic as Mates condoms that are just one of the many products it promotes. Branson started his first business at the age of 16, and was a millionaire at 24. 7 billion, but it’s hard to get an accurate tally, since his companies are private, constantly dividing and multiplying, and are controlled via a series of tax-efficient offshore trusts.
A Freethinker's A-Z of the New World Business by Stuart Crainer, Bruce Tulgan, Watts Wacker