Download e-book for kindle: A Practical Guide to Data Mining for Business and Industry by Shirley Coleman, Andrea Ahlemeyer-Stubbe

February 27, 2018 | Programming | By admin | 0 Comments

By Shirley Coleman, Andrea Ahlemeyer-Stubbe

ISBN-10: 1118763726

ISBN-13: 9781118763728

Facts mining is easily on its approach to changing into a well-known self-discipline within the overlapping parts of IT, data, desktop studying, and AI. functional facts Mining for enterprise offers a hassle-free method of facts mining tools, protecting the common makes use of to which it's utilized. The technique is complemented by way of case reports to create a flexible reference e-book, permitting readers to appear for particular equipment in addition to for particular functions. The e-book is formatted to permit statisticians, machine scientists, and economists to
cross-reference from a specific program or technique to sectors of curiosity.

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Extra info for A Practical Guide to Data Mining for Business and Industry

Sample text

In predictive modelling, binary and categorical targets can be quite acceptable, whereas in other statistical modelling, a continuous ­variable is usually preferable. The statistical reason for avoiding binary or ­categorical targets is that they require more data; however, with data mining, there is usually a lot of data available, so this is not an issue. 4 Input Variables/Explanatory Variables All input variables are generated only for the base period. A subtle but ­important point is that they need to be used in the data mining process as they were at the end of the base period.

Gone are the days when customer data management only meant using the correct address in the mailing list. Today’s data management must target individual customers and provide more communication and better quality information tailored to these specific ­customers and their customer behaviour. Data management forms the basis for using intelligent methods such as data mining to analyse the wealth of knowledge available in a company and build an optimal communication with customers and stakeholders.

Data management forms the basis for using intelligent methods such as data mining to analyse the wealth of knowledge available in a company and build an optimal communication with customers and stakeholders. 1 Important terms in data evolution. In many companies, there is hardly any distinction between the terms knowledge, information and data. Among other things in computer science and economics, it can be seen in the literature that there are strongly divergent views and that different approaches also exist within the two specialties.

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A Practical Guide to Data Mining for Business and Industry by Shirley Coleman, Andrea Ahlemeyer-Stubbe


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