By Emily Nagle Green
Is what you are promoting ready for the area of wherever? “Companies are starting to conceive, layout, enhance, and distribute services in profoundly new ways…But how one can take advantage of this new connectivity? learn on.”—From the Foreword via Don Tapscott, bestselling writer of Grown Up electronic and Wikinomics “Anywhere paints a compelling photo of what the following transformation of instant will appear like and who it is going to influence. those that are looking to capitalize at the new instant international may still learn this book.” —Dan Hesse, CEO, dash “Connectivity is quick making a point enjoying box between built and rising markets. those that know the way to leverage the hooked up global should be most sensible located to affect it. at any place is a must-read for a person who desires to be a suitable chief in an international economy.” —Rajeev Suri, CEO, Nokia Siemens Networks “Emily Nagle eco-friendly takes it up a notch with a breezy sort that makes the arcane obtainable and the potential believable. It’s the type of good outlook that may basically come from deep wisdom and analytic rigor—both hallmarks of yank Group.” —Tom Sebok, President & CEO, younger & Rubicam North the USA “Required studying for someone attracted to figuring out how and why communications advances are essentially changing company. eco-friendly explains how the connectivity revolution bargains unbounded chance to thrive within the nascent at any place future.” —Reed Hundt, former chairman, U.S. FCC “This ebook highlights the unstoppability of the development of connectivity, developing the significant for company leaders to respond.” —Ben Verwaayen, CEO, Alcatel-Lucent concerning the booklet: A capsule bottle is helping well-being care execs video display sufferers taking drugs. A merchandising desktop stories its personal stock over a instant community. A mobile speeds checkout by way of serving as a debit card in retail shops worldwide. the way forward for the world—and company— is ubiquitous connectivity, the entire interconnection of individuals, rules, and items via a world electronic community. because the community grows and the realm of information expands, each citizen may have speedy entry to nearly whatever she or he desires. the place is that this community? at any place. and also you needs to discover ways to use it to the fullest in case your company is to thrive within the coming years. during this groundbreaking publication, Emily Nagle eco-friendly, president of american workforce, a number one international connectivity learn fi rm, charts a path for the longer term by means of explaining: The parts of ubiquitous connectivity and the way they're going to mix to remodel the character of industrial How greater than 50 of the world’s connectivity pioneers and leaders anticipate the revolution to spread The richest possibilities to your business—and tips on how to grab them How a wholly hooked up international will swap customers—and what they need how you can enhance a company approach that harnesses the facility of worldwide connectivity the area is charging forward swifter than at the other time in heritage, and international connectivity might be the following ahead of you may imagine. Trillions of bucks of latest price should be created in this around the globe community cloth. Are you relocating quick adequate? The survival of your small business depends upon even if you’ll be there to satisfy it. Combining specialist perception, tactical instruments, and Yankee Group’s proprietary facts on worldwide connectivity developments, this forward-looking booklet offers what you must succeed in the patron of the long run . . . each time and anyplace.
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Additional info for Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business
One was a railroad station agent in Minnesota in 1892 named Richard Sears. He saw the potential to use the capacity and dependability of the new North Amer- 16 ANYWHERE ican rail system to deliver consumer goods to farmers and others who couldn’t easily reach urban stores and marketplaces. Ultimately his vision helped build Sears, Roebuck, a mail-order retail business that in only three short years after its inception had a 500-page catalog of goods not readily available to a rural population—all delivered by rail.
Consider this: How useful is a phone with no one to call? The more people you can reach with a phone, the more likely you are to want one. This simple principle has been, and continues to be, the most fundamental driver of network expansion worldwide. Walter McCormick, of the United States Telecom Association, asserts a similar thought: “Network ubiquity is inevitable. That’s because the utility of any network is in its ubiquity. ” Can we continue to expand the Anywhere Network beyond the people it touches today?
The Anywhere Revolution will share many of the hallmarks of the emergence of the printing press as well as other technology revolutions: it will crown new kings, shift economic benefit and harm, and leave permanent change in its wake. The battles that will make up the revolution’s core activities will be varied. Massive existing stakeholders with well-entrenched views threaten the realization of change promised by rebel upstarts. TV net- 14 ANYWHERE works, mobile networks, and wire-line telephone networks were originally closed systems, their use constrained and controlled by owners, technology limitations, and laws.
Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green