Get Business E-volution: Das E-Business-Handbuch Organisation — PDF

February 27, 2018 | Business | By admin | 0 Comments

By Hans Jochen Koop, K. Konrad Jäckel, Erhardt F. Heinold, Stephen Fedtke

ISBN-10: 3322865568

ISBN-13: 9783322865564

ISBN-10: 3322865576

ISBN-13: 9783322865571

Das Autorenteam besteht aus Unternehmern und Unternehmensberatern mit umfassendem Fach-Know-how und langjähriger Praxiserfahrung im Bereich Unternehmensführung und Unternehmens-entwicklung, net und Elektronische Medien. Im Rahmen der Consulting move workforce Europe (CTG) beraten sie Unternehmen unter anderem bei der Entwicklung und Implementierung zukunftsorientierter E-Business-Lösungen.

Hans Jochen Koop ist seit 1985 als company- und Management-Consultant tätig. Als Geschäftsführer der the tradition corporation GmbH in Mannheim ist er für die Bereiche Unternehmensstrategie und Unternehmenskommunikation verantwortlich.

okay. Konrad Jäckel verfügt über langjährige Praxiserfahrung bei der Integration von IT-Systemen, verantwortete u. a. den Online-Bereich eines bekannten PC-Herstellers und ist als Geschäftsführer der the tradition corporation GmbH in Mannheim für IT und service provider zuständig.

Ehrhardt F. Heinold ist seit 1995 Geschäftsführer der Heinold, Spiller & associate Unternehmensberatung GmbH BDU in Hamburg mit dem Tätigkeitsschwerpunkt E-Business-Consulting.

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Additional resources for Business E-volution: Das E-Business-Handbuch Organisation — Marketing — Finanzen — Projekt-Management

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15 1 Business-Modelle o 1st die Marktleistung selbsterkHirend (wie z. B. bestimmte Biicher), oder benotigt der Kunde Zusatzinformationen (wie z. B. bei einem Bausparvertrag)? 2. Konnen Geschaftsprozesse optimiert werden? o Wie weit lassen sich die Produkte individualisieren? o Wie weit lassen sich Produktionsprozesse digitalisieren und automatisieren? o Wie weit lassen sich Bestellvorgange und Teile der Kundenkommunikation automatisieren und in das E-Business integrieren? 2 E-Business sollte nie Selbstzweck, sondern immer in die Unternehmensstrategie eingebunden sein.

Co-Designing setzt leistungsfahiges Fulfillment voraus: Die bestellte Ware muss wirtschaftlich in kurzer Zeit erstellt und an den Kunden ausgeliefert werden. Je mehr Komponenten zur Auswahl stehen bzw. je weiter hier auf individuelle Kundenwtinsche eingegangen wird, desto komplexer werden die Herstellungsablaufe . Se1bst fUr Niedrigpreis-Produkte kann dies wirtschaftlich umgesetzt werden, wie die Buchbranche mit ihren "Books-onDemand"-Projekten zeigt: Schon fUr 10-15 Euro kann ein Kunde sich per Internet aus einer Vorauswahl von Texten ein Buch individuell zusammenstellen.

Also: Divide et impera! Ein "Burgdenken" in der Chefetage erzeugt hingegen in der eigenen Organisation bestenfalls Gleichgiiltigkeit - oft weniger Positives. Dabei hatte man ohne Miihe einen internen Motivationsprozess auslosen konnen. Ihr Experte spricht Dialekt, tragt TShirt, zerrissene Jeans und Turnschuhe? AuBerdem ist er abgebrochener Hauptschiiler, Autodidakt, und auf unterster Ebene Mitarbeiter der EDV-Abteilung? Das sind dann vielleicht Argumente, die gegen ihn sprechen - aber so lange er mehr weiB als Sie oder sein Chef sicherlich keine Griinde, ihn nicht verantwortlich einzubinden.

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Business E-volution: Das E-Business-Handbuch Organisation — Marketing — Finanzen — Projekt-Management by Hans Jochen Koop, K. Konrad Jäckel, Erhardt F. Heinold, Stephen Fedtke


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