Business Logic for Sustainability: A Food and Beverage by Aileen Ionescu-Somers;Ulrich Steger PDF

February 27, 2018 | Business | By admin | 0 Comments

By Aileen Ionescu-Somers;Ulrich Steger

ISBN-10: 0230583504

ISBN-13: 9780230583504

ISBN-10: 134936214X

ISBN-13: 9781349362141

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Additional resources for Business Logic for Sustainability: A Food and Beverage Industry Perspective

Sample text

2 Industry definition and profile There is no all-encompassing definition of the F&B industry. Given the diversity of this industry segment, it is difficult to set boundaries that apply globally. For the purpose of this study, the F&B industry will be defined principally by its role as secondary or final processors of agricultural raw materials into food and beverage products. Rabobank expands on the raison d’être of companies in the sector: Food and beverage companies in the world’s food markets provide low, middle and high income populations with basic and special foods, with fresh and long life products, packaged and unpackaged foods, bulk and added value products.

In developed countries, women have moved to working more outside the home, and there is also a significant and ongoing rise in single parent families. The average Western consumer today expects to spend no more than 30 minutes in preparing, eating and cleaning up after a meal and food products are increasingly more complex and highly processed (frozen or pre-prepared) to cater for this demand. Studies even show that cooking in the USA is trending to become more of a hobby than a practical everyday requirement and family meals have often become the domain of the more affluent members of society, having been replaced by a snacking culture – or ‘grazing’ as it is often now termed, with large numbers of consumers unused to preparing meals from basic ingredients.

We have confidence that the learning processes that the industry has engaged in will bear fruit for a more robust business case in the future. Problems with alignment are, in fact, largely due to the absence of comprehensive integration of sustainability strategies into organizational processes. We identified large gaps in the incentives programmes to stir managers to action. What is encouraging is that leading companies seem to be aware of such gaps. They intend to address them – eventually. But it was clear that, in the current very competitive economic climate, urgency was lacking.

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Business Logic for Sustainability: A Food and Beverage Industry Perspective by Aileen Ionescu-Somers;Ulrich Steger


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