By Peter L. Phillips
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Additional info for Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
This is not a meeting to design anything. It is merely a meeting to develop scope and timing, and to solicit business input. There will be questions with no apparent immediate answers. More than Chapter 02 01/21/2004 8:14 PM Page 27 Chapter 2 Who Is Responsible for Developing a Design Brief? ” That’s fine. Once again, that’s why we are going to have a second meeting. The key is to be sure someone has been identified to get the answers, and a specific date for delivery of those answers has been established.
E-mail and other forms of technology have their places, but there is nothing like a good face-to-face discussion to get things moving quickly! I suggest two team meetings be scheduled. At the first meeting, a number of questions will undoubtedly come up that need a little time to answer. This will require a second meeting to discuss the answers to those questions. After this second design brief project team meeting, team members will stay informed through technology such as e-mail and telephone conference calls.
Obviously, all sorts of category or industry trends will influence design solutions in a major way. 6 Company Business Strategy Just what is the business strategy the company is currently pursuing? Is it price? Quality? Value? Environmental correctness? Or, the business strategy may be driven by acquisition, partnerships, or alliances. Whatever this business strategy is, the design function Chapter 03 01/21/2004 8:15 PM Page 37 Chapter 3 Essential Elements of the Design Brief 37 has to be fully aware of it.
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage by Peter L. Phillips