Peter L. Phillips's Creating the Perfect Design Brief: How to Manage Design for PDF

February 27, 2018 | Systems Planning | By admin | 0 Comments

By Peter L. Phillips

ISBN-10: 1581153244

ISBN-13: 9781581153248

ISBN-10: 1581155239

ISBN-13: 9781581155235

In the one publication of its variety, now revised and up to date with the newest learn at the subject, veteran layout advisor Peter L. Phillips bargains the instruments for achievement received from approximately thirty years of constructing company and model identification courses. Readers will notice the simplest codecs for layout briefs, the right way to constitution the absolute best group, what distinguishes an excellent layout short from an enough one, the best way to use the short in venture monitoring, as a measuring device, as a way of having popularity of a layout resolution, and masses, even more. by way of masking the entire crucial parts of an efficient layout short, this distinct and empowering consultant can help you to make sure that the targets of your company layout technique are met.

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Additional info for Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Example text

This is not a meeting to design anything. It is merely a meeting to develop scope and timing, and to solicit business input. There will be questions with no apparent immediate answers. More than Chapter 02 01/21/2004 8:14 PM Page 27 Chapter 2 Who Is Responsible for Developing a Design Brief? ” That’s fine. Once again, that’s why we are going to have a second meeting. The key is to be sure someone has been identified to get the answers, and a specific date for delivery of those answers has been established.

E-mail and other forms of technology have their places, but there is nothing like a good face-to-face discussion to get things moving quickly! I suggest two team meetings be scheduled. At the first meeting, a number of questions will undoubtedly come up that need a little time to answer. This will require a second meeting to discuss the answers to those questions. After this second design brief project team meeting, team members will stay informed through technology such as e-mail and telephone conference calls.

Obviously, all sorts of category or industry trends will influence design solutions in a major way. 6 Company Business Strategy Just what is the business strategy the company is currently pursuing? Is it price? Quality? Value? Environmental correctness? Or, the business strategy may be driven by acquisition, partnerships, or alliances. Whatever this business strategy is, the design function Chapter 03 01/21/2004 8:15 PM Page 37 Chapter 3 Essential Elements of the Design Brief 37 has to be fully aware of it.

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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage by Peter L. Phillips


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